Brand and design language¶
Classification: Internal
Owner: Management / Marketing liaison
Document control¶
| Role | Name |
|---|---|
| Prepared by | Management / Marketing liaison (Cloudnaut) |
| Reviewed by | Nidhi Jain (third-party reviewer) |
| Approved by | Sandeep AC |
Revision history¶
| Version | Date | Summary | Reviewed by | Approved by |
|---|---|---|---|---|
| 1.0 | 2021-08-09 | Initial brand and design language for IT properties. | Nidhi Jain (third party) | Sandeep AC |
| 1.0 | 2024-11-20 | Logo asset path and header reference updates. | Nidhi Jain (third party) | Sandeep AC |
| 2.0 | 2026-10-15 | New logo and blue–indigo–violet colour palette; policy site theme updated to match. | Sandeep AC | Sandeep AC |
Company name¶
Use Cloudnaut (capital C, lowercase n in “naut”), followed by Technologies when referring to the full legal or marketing name as appropriate to context. Do not insert a capital N after “Cloud” (for example treating the name as Cloud plus Naut as two parts); that spelling is not approved.
Logo¶
Official header artwork for presentations and properties such as this policy site:
The logo combines a blue-to-violet infinity mark with a black cloudnaut wordmark and a blue TECHNOLOGIES line. Because the wordmark is black, place the logo on white or very light backgrounds. Do not place it on the indigo or violet brand colours.
Source file: main_header_cv.png in the repository root (full resolution). The documentation site uses a trimmed, web-sized copy at generated/assets/main_header_cv.png.
Colour palette¶
#000000
#649FFC
#3C88FF
#2A1199
#25089B
#6B56FE
#5E36C5
| Colour | Hex | Contrast on white | Use |
|---|---|---|---|
| Black | #000000 |
21:1 | Wordmark, body text |
| Light blue | #649FFC |
2.7:1 | Decorative only: gradients, borders, illustrations |
| Blue | #3C88FF |
3.4:1 | Decorative only; large headings at 24px or larger at most |
| Indigo | #2A1199 |
12.8:1 | Headings, link hover, emphasis |
| Deep indigo | #25089B |
13.2:1 | Primary brand colour: navigation, header text, buttons |
| Violet | #6B56FE |
4.8:1 | Accent: interactive highlights, active states |
| Deep violet | #5E36C5 |
7.5:1 | Body links |
Text placed on white must meet a contrast ratio of at least 4.5:1 (WCAG 2.1 AA). The two blues fall below that threshold, so use them only for decoration or for large display text. White text is legible on indigo, deep indigo, violet, and deep violet.
The logo gradient runs from light blue through blue and violet to indigo. Use the same order when building gradients, as on this site's header rule.
Source palette: Design language colours (PDF)
Design philosophy¶
The original rationale for the Cloudnaut identity is documented here:
Where that document's colour guidance differs from the palette above, the palette above takes precedence. When publishing policy or security documentation externally, keep typography and colour treatment consistent with this page unless a customer contract mandates otherwise.